Culture-jamming is a type of grassroots activism focused on liberating the "mental environment from the powerful grip of market-structured consciousness by reclaiming airwaves and public spaces to propagate ideas instead of products". So essentially it is a group who use advertising and the media to bash advertising and the media.
There are many forms to culture jamming. Some of which are billboards, commercials, art, and the radio. AdBusters also praises "guerilla war" when it comes to fighting for their ideas. They encourage street art and advertising to get across their values.
I think as a tool for activism it is a great idea. Not only is it an interesting and relatively new way to grab peoples' attention, it also is funny and quirky. I think it is very clever to show their stance against advertising and the consumer world by advertising in the consumer world. For example, the cover of their christmas issue of their magazine feature Jesus Christ hanging from the cross with garbage all around him. The caption reads "Merry Christmas and a Happy New Year". Even for those who are not religious an ad like this makes a huge statement with what the world has come to today. A holiday that used to be about religion has been sucked into the consumer "buy, buy, buy" market.
I went on youtube to look at some of their videos and I found one that I thought was very true of people today. People are dissatisfied with something in their lives and they turn to buying or acquiring stuff in order to make themselves happy.
Here is the video:
http://www.youtube.com/watch?v=WhVWoPGH2b4
Also here is just one of their many ads:
I have really been in triqued by different images/ videos of 'culture jamming' and wish I had a more creative sense to put something together myself- like a specific blog or poster about an issue such as how gobalization affects culture.
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